How to Save Time Manufacturing and Get Your Product Out the Door

It’s exciting when you finally decide to create your supplement brand. Of course, launching your product is a process, but how do you save time on manufacturing so you can get your product out the door? We know if you leverage the right strategies you’ll reach your goals faster than you expected. More importantly, you can start serving your audience sooner rather than later.

Start with a Plan

A strategic plan will save you time and money manufacturing your supplement brand. Once you decide to create your private label or custom formula, it’s tempting to jump in feet first without documenting your objectives. A business plan will save time because it’ll help you prioritize various tasks to make sure your supplement hits the shelves sooner rather than later. It’ll also help you create clear expectations for both your team and the manufacturer. Finally, a strategic plan will prevent you from having to repeat steps because of mistakes.

The strategic plan for your supplement should include several essential sections:

  • Target Audience
  • Purpose Statement or Mission Statement
  • SWOT Analysis
  • Goals
  • How to Measure Success
  • A Timeline for Production

Never Assume, Always Ask

When you’re ready to start manufacturing your new product, it’s hard to slow down and make sure you’re not assuming anything about the manufacturer or the process. Schedule a meeting and prepare by creating a list of questions you have even if you think you know the right answer. If you operate under assumptions
bout the process, then you might not reach all your objectives because the manufacturer doesn’t offer specific services. For example, if you plan on having an organic supplement, then you’ll be disappointed if you find out the manufacturer doesn’t provide the right certifications.

Here are some of the top questions you need to ask:

  1. What is your minimum order and expected completion time?
  2. What should I know about your raw materials?
  3. What are your certifications?
  4. Do you offer label design services?
  5. Are you GMP certified?
  6. What type of testing is performed on the product?
  7. Do you offer drop shipping?
  8. How will we communicate during the development, manufacturing, and distribution?

Start with a Private Label Product

If you’re planning to create a custom label, but you want to start serving your target audience sooner, then a private label product can get your supplement brand on the shelves faster. A private label is also great for testing your brand before making a more significant investment. At Ameri-Kal, we have a low minimum of 300 units for a private label product, and you could have it ready to ship in as little as 7 to 10 days. Not to mention we have a ton of options for you to start testing including; Anxiety Support, BCAA 500, Blood Sugar Support, CLA 1,000, Coconut Oil, COQ10, Digestive Enzymes, Lemon Fish Oil Softgels, Joint Support, Krill Oil, Brain Support, Prenatal, Raspberry Ketones, Turmeric with Bioperine, HD Vision Support, Vitamin D 5,000 IU.

Hire a Professional Designer

Sometimes, to save on start-up costs, you might want to design your supplement label. However, you might spend more time and launch late if you’re tweaking a design, especially if the problems stem from inexperience with design software and legal requirements. At Ameri-Kal, we can help you bring your concept to life. We can also help you with other important marketing and branding steps like building your website.

Think About Future Demand

If you’ve already tested your market and you know there is demand for your product, then saving time in the manufacturing process might mean buying in bulk. If your supplement is messy or complicated to make, creating a larger batch will definitely save time in the manufacturing process.

Outsource What You Don’t Know

Getting your work done efficiently, might require delegating certain parts of the project to professionals who are more familiar with the process. A DIY mentality might slow down manufacturing and yield a less valuable product. Start with an outline of everything you need to accomplish, and then decide what you can afford to outsource, and what you can’t afford to spend your time trying to figure out. It might mean hiring designers, web developers, writers or researchers.

A Note of Caution: Never Prioritize Speed over Accuracy

Of course, you want to ship your supplement as fast as possible, but don’t make the mistake of prioritizing speed over accuracy. Your customers want to know our product is safe and effective. Do not ruin trust by not ensuring you complete your due diligence by testing the product before stocking the shelves. You don’t want anyone to have adverse side-effects because the formula wasn’t tested with a large enough sample size.

If you are interested in starting your own supplement line but not sure where to start, we’d love for you to send us a message at [email protected]. We’ll discuss your project, your specific needs and help find a solution that works for you. Are you working through the planning phase of your supplement brand? We want to help. Our free formula development workbook can help you think through the process of creating your product.