Casting A Wide Net

You’ve made the huge first step of launching your supplement on Amazon. Congratulations!

This is a milestone sought by many but achieved by few. You are an Amazon seller of your own supplement and it feels great. It is going to take a lot of hard work to get the reviews, ranking, and generate the sales you have been dreaming of…but those can all happen now that you have your supplement created and listed. But let’s talk about why this is the perfect time to start creating your next products to ensure you are appealing to the most customers and generating the most sales.

Is it too Early to Start Creating New Products?

Of course not! Think about how much time and energy it took to get your first product started.

Now is the time to plan your product line expansion and implement strategies to make each product creation smoother, faster, and easier as you gain more experience and understanding of the process.

Reasons to Expand Your Supplement Line.

Let’s take a look at just a few of the reasons to expand your supplement line now:

Selling to Your Existing Customers

There is a good chance that many of the customers you have been working hard to please don’t buy only your supplement. One of the best ways to increase sales is to target your existing customer base. Step into the mind of your consumers and think about what other products they might buy. There may be some obvious product line extensions sitting right in front of you.

Already working hard-selling your turmeric supplement? Many of your customers are buying it to reduce inflammation. It is quite possible they are also buying Alpha-Lipoic Acid, Fish Oil, Ginger or Resveratrol to help as well. These considerations will go a long way to help guide you through this decision and make your next product an instant success.

New Markets

Expanding into different supplement markets can be a game-changer. By tapping into new supplement categories, you can expand your future customer base. For instance, if your first product focused on brain health and mental clarity, you may not get a lot of crossover sales from consumers who are searching for probiotics to restore gut health.

Simple Fact: Expanding your supplement categories expands your customer base.

Product Life Cycle Stages

Every product goes through 4 distinct stages in its life cycle. These stages may happen over 20 years or over 20 months. Understanding what they are and how they affect your sales is important.

1. Introduction – Product hits the market and you work to raise awareness and generate sales.
2. Growth – Product sales increase from marketing efforts and public awareness.
3. Maturity – Product sales hit their stride with new customers and repeat orders.
4. Decline – Product sales start to decline due to competing products and competing marketing.

So when is the best time to launch your next supplement? During your first supplement’s growth stage. The last thing you want to do is launch a new supplement out of desperation when your first supplement is in decline. The surest way to steady revenue and growth is consistent product launches that take advantage of this life cycle and keep you in constant demand with your customers.

What next?

If this all makes sense but you find yourself standing still because the right direction isn’t clear…you’re not alone. Ameri-Kal has helped thousands of customers (just like you). You may need better pricing, faster lead times, improved quality, or just help with planning. We go beyond manufacturing to work with you one-on-one and help you map out your greatest path to supplement success.